About Ted

Ted's been the first go-to-market hire at four startups and helped dozens more fractionally. Over a decade of building revenue organizations from scratch, he's learned that a strong strategic foundation is key to conserving resources and advancing product-market fit. Ted's mission is to provide early-stage companies with the leadership needed to thrive, without the overhead of a full-time hire. With a fractional model, he delivers flexible guidance and hands-on execution to scale teams and hit growth goals. His engagements are designed to deliver actionable playbooks and measurable impact well after his work is done.

Engagements

Fractional

Imagine having a co-pilot for your GTM journey, someone who's not just charting the course but also in the cockpit with you. A Fractional engagement is 50% strategy and 50% execution, where Ted embeds with your team for 10-20 hours a week for a minimum of three months. Ted will plan and execute together with your team to achieve go-to-market fit.

Advisory

Need a sounding board for your GTM strategy? An Advisory engagement offers seasoned guidance with 100% focus on strategy. Benefit from weekly strategy calls and ample asynchronous support, ensuring you're always aligned with your goals. Ideal for teams in need of direction to find their path to go-to-market fit.

Sprint

Have a specific project that needs crossing off your list? A Sprint is 100% execution. You define the goal, and Ted takes care of the heavy lifting to get you there, with measurable outcomes and deliverables. Perfect for when you need to move quickly and see tangible results. Popular sprints include:

Testimonials

“Ted was the most critical hire we made going from one market to two, and Ted helped our sales team and overall team transition from a pirate ship to a navy fleet. We would not have had the success we ultimately had without Ted's help, and I'm thankful I had the opportunity to work with Ted.”

Vijen Patel

Co-founder @ Tide Cleaners

"Ted will build the playbook you need to go from early Product-Market fit to scale — he's going to work hard, be scrappy, pull on experience from successful fast-growing startups and bring value outside of his core responsibilities"

David Rabie
Cofounder @ Tovala

"Bringing in Ted was a game-changer as I created my initial GTM team. Ted's expertise would benefit any B2B organization, but his unique ability to foster a strong foundation between a founder and their first sales hires truly sets him apart."